by Sandra Wills Hannon Ph.D., APR | May 10, 2023 | Uncategorized
When your campaign is targeting a variety of audiences, including minority populations, it’s not enough to use a general market strategy – you must pivot your strategy to successfully reach specific demographics. Because of The Hannon Group’s expertise in...
by Sandra Wills Hannon Ph.D., APR | May 10, 2023 | Uncategorized
In the last 10 years, the options we have to reach target audiences has exploded. For instance, I don’t think many would dispute that technology has revolutionized our marketing and communication strategies. There are multiple digital platforms to brand, create...
